Oceano
Oceano South Florida Restaurant Branding
south florida seasonal dining
James Beard-nominated Oceano is a laid-back, coastal American restaurant nestled in Lake Worth Beach, Florida. Their vibrant dishes are thoughtfully sourced and beautifully presented. Helmed by Chefs Jeremy and Cindy Bearman, this local treasure is cherished for its meticulous attention to detail, commitment to local ingredients, and welcoming, friendly service.
Cohere was engaged in developing a new brand identity, strategy, and website launch to carry Oceano into the next phase as they move to a larger location and garner recognition as the best restaurant in Palm Beach, continuing a legacy of trusted, high-quality food and service. With these goals in mind, we developed a full rebrand for Oceano, including branding, messaging, collateral concept design, and content.
We were thrilled to work with this group as we continue to grow our local clients and presence in the Florida area since opening our Miami office.
Oceano's new location features a rotating, ingredient-driven menu of wood-fired dishes with stunning interior design from Sarah Carpenter & Studio.
"This identity is centered around the handcrafted logo, evoking the personal touch of the chefs and the artistry behind the seasonal menu. The organic, flowing illustrations and abstract patterns subtly reference the restaurant’s coastal surroundings, creating a visual language that feels both rooted and dynamic, much like the ever changing menu. The balance of organic hand done elements with refined typography and layouts capture the restaurant’s casual yet elevated approach to New American cuisine. "
--Victoria Costa, Design Director at Cohere
Oceano offers the feel of a New York neighborhood spot, with the fresh ingredients & ease of Palm Beach.
Oceano's unique offerings are guided by sense, and driven by freshness. The menu at Oceano changes regularly. They create a weekly menu inspired by the freshest local ingredients, ensuring an ever-evolving dining experience.
